Job Title: Digital Marketing Specialist
Company Name: The UpSkill Project (TUSP)
Location: Remote
Reporting To: Content Director
About Us:
The UpSkill Project (TUSP) is a dynamic and innovative startup that is passionate about
providing high-quality upskilling courses to individuals and organizations. We are committed to empowering our learners with the skills and knowledge they need to succeed in today’s everevolving world.
Position Summary:
We are seeking a highly motivated and experienced Content Manager to join our team and play a crucial role in the development of our first upskilling course The ideal candidate will be creative, data-oriented, and experienced in executing digital campaigns across multiple platforms to build brand awareness, generate leads, and improve conversions.
Responsibilities:
- Plan, execute, and optimise digital marketing campaigns across platforms such as Instagram, Facebook, YouTube, Google, and LinkedIn.
- Manage paid ads (Meta Ads and Google Ads) to generate leads and increase course
enrolments. - Create marketing content and ideas that focus on English speaking, communication skills, and learner problems.
- Work closely with the content, design, and curriculum teams to keep the brand message clear and consistent everywhere.
- Handle social media pages, plan posts, check engagement, and improve reach and interaction.
- Track results using tools like Google Analytics and ad dashboards, improve website/landing
pages, and test email or WhatsApp campaigns to get better lead and retention. - Experiment with email marketing, WhatsApp campaigns, and automation tools to nurture leads and improve retention. Stay updated with digital marketing trends, platform updates, and best practices in the ed-tech space.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or any related field.
- 2–4 years of hands-on experience in digital marketing, preferably in ed-tech, startups,
or online courses. - Strong understanding of performance marketing, social media marketing, and content
marketing. - Experience with SEO, paid ads, email marketing, and analytics tools.
- Ability to analyse data, draw insights, and optimise campaigns accordingly.
- Ability to manage multiple campaigns and deadlines independently in a remote setup.
- Technical Skills: Proficiency in content management systems (CMS) and/or learning
management systems (LMS). - Soft Skills: Strong communication, interpersonal, and problem-solving skills.
- AI Proficiency: Familiarity with AI tools like ChatGPT, or similar for content generation
and optimization.
Benefits:
- Competitive salary and benefits package.
- Flexible work arrangements.
- Opportunity to work on a cutting-edge project that will have a significant impact on the lives of our learners.
- Collaborative and supportive work environment.
- Opportunities for professional growth and development.
Equal Opportunity Employer:
TUSP is an equal opportunity employer and values diversity. We encourage all qualified
candidates to apply, regardless of race, colour, religion, sex, sexual orientation, gender identity,
national origin, disability, or veteran status.
