Company Name: The UpSkill Project (TUSP)

Location: Remote

Reporting To: Content Director

About Us:
The UpSkill Project (TUSP) is a dynamic and innovative startup that is passionate about providing high-quality upskilling courses to individuals and organizations. We are committed to empowering our learners with the skills and knowledge they need to succeed in today’s everevolving world.

Position Summary:
We are looking for a Facebook Ads Expert who can plan, run, and optimise Meta ad campaigns to generate quality leads and increase course enrolments. The ideal candidate understands audiences, creatives, and data, and knows how to improve results through testing and
optimisation.

Responsibilities:

• Plan, create, and manage Facebook and Instagram ad campaigns for lead generation and sales.
• Write clear and engaging ad copies and work with designers to create high-performing creatives.
• Set up and manage audiences, budgets, bidding, and ad funnels
• Track ad performance, analyse data, and improve CTR, CPL, and conversions.
• Test different creatives, audiences, and landing pages to improve results.
• Coordinate with content and marketing teams to ensure ads match the brand and course goals.